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May 2002 - Market Outlook 2002...And Beyond!
At this session, Wayne Best, SVP of Business Research with Visa U.S.A., gave us an update on what to expect from our customers, prospects
and from the economy.
Although Wayne's primary focus is the Credit Card industry, which has enjoyed unprecedented growth over the past 30 years, his research
and insights have relevance for anyone concerned with consumers and businesses. The presentation began with an overview of the current
economic environment, including forecasts for the next two years. The amazing demographic trends that continue to drive consumer-spending
patterns were also presented, along with the key levers that are beginning to emerge at best-in-class companies competing in the ever-changing
card industry. Wayne also talked about the importance of using the vast amounts of data available to develop new customized, value-added
products and services.
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