December 2004 - Trigger-based Marketing

Are you sending the right messages to the right customers at the right time? That's the whole idea behind trigger-based marketing. Based on data mining, testing and a focus on helping customers, triggers have become a successful part of Lowe's marketing mix. Join Mark Malone, Lowe's Director of Consumer Marketing, for an information-packed CDMA session. Mark helped pioneer trigger marketing - targeting customers with relevant products and offers based on their purchase behavior at Lowe's. R.S.V.P. early to reserve your place!

About the presenter

Mark Malone is Director of Consumer Marketing for Lowe's, a Fortune-50 home improvement retailer based in Mooresville, NC. Mark's responsibilities include all Lowe's consumer CRM initiatives, which includes credit, life-event, prospecting, retention, affinity, education and trigger marketing. Mark's experience includes a variety of progressive marketing and IT positions at Lowe's and Delta Air Lines. Mark received his BBA in Management from Georgia State University.

Some photos from the December 2004 event:

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