February 2004 - Venus & Mars of Loyalty Marketing

Building customer loyalty is a business strategy, not just a marketing program. There are many approaches to earning loyalty that are deployed by companies around the world. In this lively session, Dennis Duffy reviewed both ends of the spectrum: companies that provide tangible rewards to build loyalty and companies that provide soft benefits and special communication to build lasting relationships with customers. There is no single best way to build loyalty, but Duffy will raise some questions you might want to consider regarding your company and he'll provide some interesting examples that will serve as idea starters for creating or improving your loyalty efforts.

About the presenter

Dennis Duffy is founder and president of Emergence Loyalty Rules!, an international loyalty marketing firm. Prior to founding Emergence Loyalty Rules!, Dennis was president and CEO of The Convergency, a direct & loyalty marketing agency. Dennis has over 20 years of experience in the world of loyalty marketing and marketing communications. He is a recognized international speaker on topics relating to customer loyalty and retention. His experience spans many industries, including travel, retailing, telecommunications, automobiles, restaurants, theme parks and financial services.

Some photos from the February 2004 event:

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