Market Trends: 2004 and Beyond . . .

As direct marketers, we thrive on identifying our target prospects and reaching them with a compelling message. But to do this effectively, you've got to know the who, what, when, where, and why. How? It helps to use market research and analysis.

Join Wayne Best, Senior Vice President of Visa U.S.A. as he presents Market Trends, an insight into industry trends critical to the development of product and program strategies. This is Wayne's encore performance at the CDMA, so register early. Wayne's lively presentation is not to be missed - you'll actually take notes at this information-packed session!

About the presenter

Wayne Best

As Senior Vice President of Business Research and Reporting for Visa U.S.A., Wayne Best is responsible for business and financial research for the American bankcard industry. In this capacity, he oversees studies concerning business and economic trends that affect the credit and debit card programs of 17,000 Members in the United States.

Mr. Best is frequently invited to present at industry conferences and to executives at Member organizations on topical business issues such as customer relationship management, changing trends in cardholder usage patterns, and account and transaction level profitability. Mr. Best has also co-authored several industry white papers concerning the economics, cost performance and market competitiveness of Visa Members.

Wayne Best has been with Visa since 1990. Prior to joining Visa, he spent nine years as a project manager for a consulting firm providing economic and cost/benefit analyses to the power industry. He holds a B.S. in Nuclear Engineering from Arizona State University and an M.B.A. in management from Golden Gate University in San Francisco.

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