April 2005 - Let's Roll!

Learn About Digital Printing at the April 7 CDMA Session: Digital Color in Gaming

Join us for this informative presentation about the use of digital color database and printing techniques to enhance "one-to-one" marketing to casino visitors. A real life example how a new Atlantic City casino broke out from the pack by using this technology. Vestcom International, Inc., the database and print provider, will show what made this project so successful.

About the presenter

David C. Adler is currently Senior Vice President/COO of the Vestcom International CRM business unit, with operations in Seattle, Canada and headquarters in New Jersey. David previously served as the Vestcom Chief Technology Officer. David has been with Vestcom since 1998. Prior to joining Vestcom, David was with AT&T for 24 years in various management positions including Director of Data Base Marketing for the Business Services Division, and VP/CIO of the AT&T American Transtech Division in Jacksonville, Florida.

David attended Rutgers University and received a BA in Physics. He has also completed graduate work in Physics at Rutgers and executive management training at the Dartmouth Tuck School and Aspen Institute. David is active in DMA and XPLOR industry associations.

Some photos from the April 2005 event:

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