The Pizza Hut Story

Pizza Hut is the only company in the Quick Service Restaurant industry that has been successful in developing and launching a loyalty program to increase sales and profits and improve customer retention. Join Nagwa Pfingston, VP Account Director of hawkeye | FFWD, for an information-packed CDMA session. This case study overviews how to develop, test, launch, grow, and measure an effective loyalty program.

About the presenter

Nagwa Pfingston

Nagwa Pfingston joined hawkeye | FFWD one year ago last September. She spent 13 years on the client side of Marketing with American Airlines and Pizza Hut, Inc. While at American, Nagwa launched the mileage reward and redemption program for AA Vacation packages and worked with AAdvantage partners on cooperative direct marketing initiatives. Nagwa joined Pizza Hut to head up CRM programs and partnered with FFWD in 2001 to develop and launch the Very Into Pizza Rewards Program. After working with hawkeye | FFWD for three years she decided to jump to the agency side of the tracks and now heads up the Pizza Hut account team and helps

Click here to view other past events.