The Wachovia Championship:
A Marketing Success Story

The Wachovia Championship is one of the largest, most prestigious sporting events in the Charlotte region. In a short three years, the national and international golf community has already recognized it as one of the top events on the PGA TOUR.

Join Dan Fleishman, Wachovia sponsorships and alliances marketing director, for an information-packed CDMA session focusing on the marketing of this successful event. Be sure to R.S.V.P. early – we’re expecting a sell-out!

About the presenter

Dan Fleishman

Dan Fleishman – As Wachovia sponsorships and alliances marketing director, Dan Fleishman played a vital role in establishing the Wachovia Championship, the first new spring PGA TOUR event in 25 years. His team oversees sponsorships across professional sports franchises and universities including the New York Giants, Miami Dolphins, Atlanta Braves, the Wachovia Complex and the University of North Carolina at Chapel Hill.

Prior to joining Wachovia in 1998, Fleishman was director of marketing partnerships at the National Basketball Association, where he was responsible for managing and selling NBA, WNBA and USA basketball sponsorships to corporations including Coca-Cola, AT&T, IBM, Lucent Technologies, General Motors, Lee Jeans and State Farm Insurance. Fleishman is a native of Boston and has a B.A. in Liberal Arts from Dartmouth College.