Unlocking Marketing’s Great Paradox

Tired of the hype, over-promises and warmed-over strategies, tactics, and tools when it comes to gauging the likelihood of a customer’s next purchase? Marketing’s great paradox is that we already have everything we need to significantly move the needle for our firms, our clients and our customers. Join marketing expert Don Neal for an informative session as he outlines four critical elements that will help bring it all together.

You’ll Learn:

• How to access and leverage the five categories of consumer insight; most
  marketers are only aware of four
• How to “heat-map” your customers and prospects; it can change your business
• V=Q/P: Learn the meaning of this equation and how to use it to help your organization win
• Identify the most effective media to influence consumer behavior

About the presenter

Don Neal is the president of the Echelon Marketing Group, a division of IXI^TM Corporation, and was most recently the Chief Marketing Officer at Marsh & McLennan’s Consumer & Commercial Practice. Don also served in leadership roles at Omnicom’s Rapp Collins Worldwide office in New York, as CEO of Focalpoint Marketing Inc., and was the co-founder of Hallmark Cards Loyalty Group. He is an internationally recognized expert in the areas of customer relationship management and customer loyalty and designing a customer-centric approach to profitable growth.