Starting a Credit Card from Scratch

About the presenter

Patti Newcomer-Simmons joined Wachovia in February of 2006 as the Director of Marketing for Wachovia's Card Services Business.  In this role, she is responsible for the marketing strategy and programs for all of Wachovia's debit and credit cards, the rewards programs, and distribution planning.  Prior to that, she spent over 5 years at Capital One in various leadership roles in Brand Marketing, including leading the development of the measurement program for the No Hassle advertising campaign, leading the development of a new product development consultancy, and leading the brand marketing efforts for the rewards and upmarket card businesses.  Prior to that, she spent 10 years at Procter & Gamble in Beauty Care R&D, where she led global product development efforts to develop new antiperspirants / deodorants and soaps / body washes to "improve the lives of the world's consumers".  

Patti has an MBA from the University of Cincinnati and a Bachelor of Science degree in Chemical Engineering from Worcester Polytechnic Institute.

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