ECHO Nirvana: How to win an ECHO Award and not put judges to sleep

About the presenter

Bob Knorpp is a creative director at Trone, a full service agency in High Point, NC, that provides traditional and non-traditional advertising, public relations, interactive services and relationship marketing for a roster of national and international clients. Bob is a veteran direct marketer and branding consultant with over a decade of experience working with some of the top brands in the country, including Ameritrade, Novartis, Reebok and Wachovia, among others. Bob is a multiple winner of the ECHO Award and is now an active member of the ECHO Award judging sub-committee. His experience as both an ECHO Award recipient and lead judge in the financial category gives him a rare perspective on what it takes to bring home the most coveted prize in direct marketing