The Evolution of Online Marketing

The role of the Internet in marketing has changed and accelerated dramatically over the past 10 years. Online advertising is now an integral part of the mass media landscape due to the ubiquity of the Internet in the lives of consumers. Leading marketers are now planning their marketing from a digital core. The power that the internet provides advertisers to target their most valuable consumers and drive efficiencies is undeniable.

Join Mitch Spolan from Yahoo! as he showcases the ways that advertisers are using online marketing to both deliver direct response metrics and build brand engagement.

About the presenter

A dynamic thinker and pioneer of innovative marketing ideas, Mitch Spolan is Yahoo!’s Senior Regional Vice President for the Southeastern United States. He is charged with partnering with some of the largest brands in the world, and marrying traditional media campaigns with interactive strategies. Mitch joined Yahoo! in 1998 and has quickly moved through the ranks to become one of Yahoo’s most well-respected innovators for his creative philosophy and his skillful implementation of ground breaking ideas. In 2003, Mitch won the Yahoo! SuperStar Award which is the highest distinction a Yahoo! employee can earn.

Mitch and his team work with Fortune 1000 brands across the Southeastern United States.  Prior to joining Yahoo!, Mitch owned an interactive advertising agency which primarily focused on creative design.  Mitch is also an Architect and practiced Architecture specializing in Architectural Acoustics for several years in the Atlanta area.  Mitch received both an undergraduate degree in Design and a Masters Degree in Architecture specializing in Architectural Acoustics from University of Florida.