Online and Offline Solutions from Google: Deliver better, more relevant messages to your target audiences.

Google's innovative search technologies connect millions of people around the world with information every day. They are one of the leading search engines in the world and top web destination in all major global markets. Now they're taking mediums that have been around for decades and making it more simple, efficient, and accountable for an advertiser through the product's real time technology and reporting capabilities.

Google Audio Ads are an extension of the AdWords platform that enables advertisers to easily and efficiently create, target, and track radio advertising campaigns on stations throughout the United States

Google Print Ads helps publishers, marketers, and agencies to bring value to newspaper advertising, the second largest ad marketplace in the United States. Print offers a compelling experience to both advertisers and readers, and extending their AdWords platform to incorporate this medium is consistent with Google's mission of making information accessible and useful.

Google TV Ads is an end-to-end digital system for buying, measuring and delivering television ads. This innovative system makes TV advertising more relevant, accountable and measurable. The end result is better ads, which is a big win for everyone--viewers, advertisers, operators, and programmers.

Join us for this exciting CDMA lunch presentation, as we learn ways to leverage both online and offline tools to achieve our marketing goals!

About our speaker:

Carter Adair is an Account Executive within Google Atlanta's Financial Services Team. Carter joined Google in February 2007 as an AE in Audio. His experience includes 7 years of working in traditional media both on the agency side, as well as the local radio sales arena. While at Initiative Media North America, Carter's list of clients included Macy's, Saks Department Store Group, Estee Lauder, and Rhodes Furniture. After a couple of years at the agency level, he transitioned over to local radio sales as an Account Manager for Susquehanna Radio Corporation (now Cumulus Media Partners) and then CBS Radio.