Engage your customers and expand your brand with Messaging Campaigns

Text Messaging is exploding! Find out how companies are engaging their customers and expanding their brands through interactive texting campaigns. Understand how you can change customer behavior and gain valuable insights through this medium. AT&T is a pioneer in this area with game changing campaigns for American Idol and NASCAR. Learn about tips for success and how your company can enhance their mobile marketing efforts with text campaigns..

About our speaker:

Alecia Bridgwater is Director of Marketing for the Wireless Data division of AT&T, the world’s largest communications company. She leads the consumer marketing activities for Text, Picture, and Instant Messaging, Mobile Email and the new Video Share. In her 20-year career Alecia has successfully launched more than 50 high-profile technology products with industry leaders like AT&T, Microsoft, Electronic Arts, and a variety of start up companies.

Alecia received her BA at the University of California Berkeley and her MBA at Golden Gate University. She’s a recent graduate of Stanford University’s Strategic Marketing Management Program focusing on non-traditional marketing mediums.