Direct Marketing 2.0 "Tried & True Meets NEW"

Direct Marketing 2.0: Tried and True Meets New

The marketplace is constantly evolving new methods for consumers to interact with brands, companies, and their marketing messages. These new channels all share the targeting, message delivery, information capture and measurement tools and techniques of direct marketing. Even social media, buzz marketing and recommendation behavior can be measured.

But while things change, they also stay the same. And while the whirlwind of change can be all-consuming, direct marketers cannot forget their roots in targeting, testing and accountability.

Don’t miss this info-packed CDMA session, which covers:

How to use the new tools and techniques to plan, create, execute and analyze multichannel programs
How to integrate social networks, customer satisfaction, customer retention, micro-segmentation, brand loyalty and ROI into multichannel programs
B2B and B2C case studies of how the multichannel evolution spans offline, online and hybrid channels
How today’s tools can be used to more effectively measure, analyze, and enhance your direct marketing efforts

About the presenter

Ron Jacobs is president of Jacobs & Clevenger, a multichannel direct marketing communications agency that provides direct, database and digital marketing solutions. Ron works with governments, post offices and stakeholders all over the world to evangelize the tools and techniques of multichannel direct marketing.

He is Senior Lecturer in the Medill/Integrated Marketing Communications Program at Northwestern University and received the 1994 Outstanding Direct Marketing Educator Award of the Direct Marketing Educational Foundation. Ron is also a past president of the Chicago Association of Direct Marketing, and served on their Board from 1988–2000. In addition, he was the CADM’s 1998 Direct Marketer of the Year. Successful Direct Marketing Methods

Ron co-authored with the late Bob Stone the Eighth Edition of Successful Direct Marketing Methods. More than 250,000 copies have been sold worldwide, making this the best-selling book on the tools and techniques of direct marketing. Click here to purchase the book online at amazon.com.