Building a bank and a brand

Ally Bank is built on the foundation of GMAC Financial Services and is committed to taking banking in a new direction. Lacking “bricks and mortar” by design, Ally’s mantra is “talking straight, doing right and being obviously better for our customers.”

Join Katherine Everett on October 29 for an informative session on Building a bank and a brand. Ally Bank is using a mix of marketing tools, including traditional media and online advertising to target consumers who embrace Ally’s straightforward approach.

About our Speaker:

Katherine Everett joined GMAC as North American Deposits Marketing Executive in April, 2009. In this role, Katherine leads the deposits marketing efforts for Ally Bank in the United States and Canada. 

Prior to joining Ally, she worked at Bank of America for five years in various marketing and ecommerce positions. She came to Bank of America from Red F where she was a Managing Director for client relationships across a variety of industries. Her longest career stint was at ChoicePoint where she worked for 12 years leading database marketing efforts for a number of clients in the financial services industry including MetLife, Travelers, CitiFinancial, and Prudential.