October 2009 - Building a bank and a brand.
Ally Bank is built on the foundation of GMAC Financial Services and is committed to taking banking in a new direction. Hear how Ally is breaking new ground without “bricks and mortar”. [Read More]
June 2009 - Need a Better Idea? Then don't miss our popular and fast-paced 30 Ideas In 30 Minutes.
A better idea is always good. We covered a variety of proven marketing topics in a fast-paced session to a sell-out crowd. [Read More]
April 2009 - Marketing Yourself in Today’s Economy
Tools and tips to help keep your career on track. If you are a marketer, you understand the importance of having a marketing plan for your product or service. This session discussed how you prepare for your next move, internal or external. [Read More]
February 2009 - Digging for Dollar$. How Non-Profit Organizations are Marketing in this Challenging Economy
An informative panel discussion. Five leading non-profit organizations shared their challenges and success stories. [Read More]
November 2008 - Direct Marketing 2.0: How to be Different and Stand Out in a Crowded Mailbox.
Cat Moriarty of the U.S. Postal Service as she shares her thoughts and success stories on breaking through the mailbox clutter. [Read More]
October 2008 - Direct Marketing 2.0: Tried and True Meets New.
Ron Jacobs, president of Jacobs & Clevenger, discusses: new methods for consumers to interact with brands, companies, and their marketing messages. [Read More]
May 2008 - Need a New Idea? Then don't miss our popular and fast-paced 30 Ideas In 30 Minutes.
Change is good. And new ideas can help you change the way you market to your customers and prospects. [Read More]
April 2008 - Online and Offline Solutions from Google: Deliver better, more relevant messages to your target audiences.
Google's innovative search technologies connect millions of people around the world with information every day. They are one of the leading search engines in the world and top . . . [Read More]
February 2008 - Messaging Campaigns
Text Messaging is exploding! Understand how you can change customer behavior and gain valuable insights through this medium. . . [Read More]
September 2007 - The Evolution of Online Marketing
The role of the Internet in marketing has changed and accelerated dramatically over the past 10 years. Online advertising is now an integral part of the mass media landscape due to . . . [Read More]
April 2007 - Need a New Idea? How 'Bout 30?
30 Ideas In 30 Minutes.
Change is good. And new ideas can help you change the way you market to your customers and prospects. [Read More]
March 2007 - Echo Nirvana: How to win an Echo Award and not put judges to sleep.
Bob Knorpp is a creative director at Trone, a full service agency in High Point, NC, that provides traditional and non-traditional advertising, public relations, interactive services and relationship marketing for a roster of national and international clients. [Read More]
January 2007 -Starting a Credit Card from Scratch
Patti Newcomer-Simmons joined Wachovia in February of 2006 as the Director of Marketing for Wachovia's Card Services Business. In this role, she is responsible for the marketing strategy and programs for all of Wachovia's debit and credit cards, the rewards programs, and distribution planning. [Read More]
November 2006 - Measuring Sponsorship Effectiveness
As marketers, we want the biggest bang for our buck. And in today’s Tivo world of commercial zapping, sponsorship marketing is more important than ever. But how do you determine if your sponsorship is delivering the results you need? [Read More]
September 2006 - Unlocking Marketing’s Great Paradox
Tired of the hype, over-promises and warmed-over strategies? Four critical elements needed to significantly move the marketing needle for our firms, our clients and our customers. [Read More]
April 2006 - Need a New Idea? How 'Bout 30?
30 Ideas In 30 Minutes
Change is good. And new ideas can help you change the way you market to your customers and prospects. [Read More]
February 2006 - The Wachovia Championship:
A Marketing Success Story
The Wachovia Championship is one of the largest, most prestigious sporting events in the Charlotte region. In a short three years, the national
and international golf community has already recognized it as one of the top events on the PGA TOUR. [Read More]
December 2005 - Boost your business with email marketing
Email has revolutionized the way we communicate. For many businesses, an effective email strategy can increase sales and impact
the bottom line. [Read More]
October 2005 - The Pizza Hut Story
Pizza Hut is the only company in the Quick Service Restaurant industry that has been successful in developing and launching a loyalty
program to increase sales and profits and improve customer retention. This case study overviewed how to develop, test, launch, grow, and
measure an effective loyalty program. [Read More]
September 2005 - CDMA Social
On Thursday, September 22 we got together at the Fox and Hound Smokehouse and Tavern to celebrate a New season for CDMA.
[Read More]
May 2005 - 30 Ideas in 30 Minutes
We asked six seasoned direct marketers to share their great ideas at one of our most popular CDMA luncheons. It was a fast-paced session,
with only a minute to share each great idea! [Read More]
April 2005 - Digital Color in Gaming
On Thursday, April 7 we were informed about the use of digital color database and printing techniques to enhance "one-to-one"
marketing to casino visitors. [Read More]
February 2005 - What's new in direct marketing
Four experts share their insights on a variety of hot topics. [Read More]
December 2004 - Trigger-based Marketing . . .
Are you sending the right messages to the right customers at the right time? That's the whole idea behind trigger-based marketing.
Based on data mining, testing and a focus on helping customers, triggers have become a successful part of Lowe's marketing
mix. [Read More]
October 2004 - Market Trends: 2004 and Beyond . . .
As direct marketers, we thrive on identifying our target prospects and reaching them with a compelling message.
But to do this effectively, you've got to know the who, what, when, where, and why. How? It helps to use market
research and analysis. [Read More]
May 2004 - Spring Social
On Thursday, May 13 we got together at the Fox and Hound Smokehouse and Tavern to celebrate another successful year for CDMA.
[Read More]
April 2004 - 30 Ideas In 30 Minutes!
Almost 100 people attended 30 Ideas in 30 Minutes, one of our most popular luncheons of the year. Five seasoned direct marketers fired off thirty ideas, with only a minute to share
each great idea. [Read More]
February 2004 - Venus & Mars of Loyalty Marketing!
Building customer loyalty is a business strategy, not just a marketing program. There are many approaches to earning loyalty that are
deployed by companies around the world. In this lively session, Dennis Duffy reviewed both ends of the spectrum. [Read More]
December 2003 - How To Make Your Next Event Burn Rubber!
Whether you’re marketing a small event or a big one, the rules are the same. Set your objectives, identify your target audience and implement a winning
strategy. All within your timeframe and budget. Easier said than done, right? [Read More]
October 2003 - Boom or Bust
There's no denying it: The Baby Boom Generation is coming "of age.'' The largest age cohort in the country is turning 50 at the rate of one
every 8 seconds, and the implications for business and society in general are huge. [Read More]
April 2003 - 30 Ideas In 30 Minutes
Once again, we put the best and brightest in the business on the spot during our fast paced and most popular luncheon of the year. We enlisted
creative, analytical, strategy and process leaders who were eager to share their breakthrough thinking and experience.
[Read More]
February 2003 - Using Direct Marketing In Political And Civic Campaigns
This was our big chance to get inside the Beltway, and we don't mean I-485. At this session, we heard Hal Weatherman, Chief of Staff for U.S.
Rep. Sue Myrick, discuss how effective direct marketing can influence the outcome of any election.
[Read More]
November 2002 - World's Best Online Bank!
How do they do it? How do they encourage customer adoption and usage? John Rosenfeld, Bank of America's e-Commerce Executive, explained what
it takes to be the best in this highly complex and competitive environment. [Read More]
September 2002 - Ten Things Consumers Love About the Internet (And Ten Things They Hate)
Valentine Radford, a Kansas City-based communications agency, presented the latest findings of their in-depth study of online consumer attitudes and behaviors.
[Read More]
May 2002 - Market Outlook 2002...And Beyond!
At this session, Wayne Best, SVP of Business Research with Visa U.S.A., gave us an update on what to expect from our customers, prospects and from the
economy. [Read More]
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